Lara Yasmin Rieger

Lara Yasmin Rieger is a Digital Marketing Manager with extensive experience in social media and digital marketing. Currently serving as a Digital Marketing Managerin at Alfa Laval since December 2022, Rieger previously held similar roles at eMinded GmbH from July 2020 to December 2022 and as a Trainee Social Media Managerin at seowerk GmbH between October 2019 and July 2020. Rieger's expertise includes managing and optimizing social media campaigns, developing strategic concepts, conducting market analyses, and providing PPC marketing consultation. Rieger also has experience as a Research Assistant at Technische Universität Ilmenau, where research focused on social media campaigns, and a prior internship in corporate communications at TUI. Rieger holds a Master of Arts in Media and Communication Science and a Bachelor of Arts in Applied Media and Communication Science, both from Technische Universität Ilmenau.