Adriano Luati

Adriano Luati is a highly experienced professional currently serving as the Global Brand Experience & Partnerships Director at Alfa Romeo since April 2025, where responsibilities include leading a global team to enhance brand performance and customer journey. Previously, Adriano held positions at Stellantis, including B2C Marketing Director and Head of Digital and Communication, with a proven record of driving a 25% increase in sales revenues across multiple brands. At FCA Fiat Chrysler Automobiles, leadership as EMEA Head of Digital and Accessories comprised managing product lines and spearheading eCommerce initiatives. Earlier roles also include serving as Italy Country Manager for Vow ASA and various positions at Lavazza Group and Lattanzio KIBS, backed by degrees in Foreign Trade and International Economics from Università degli Studi di Torino.