Mustafa Shah

Mustafa Shah is an experienced professional in customer service and marketing within the investment management sector. Currently serving as the Manager of Customer Experience & Call Center at Alfalah Investments since June 2023, Mustafa Shah efficiently manages a substantial customer base, delivers competitive services, launches new products, and oversees digital development and ERP implementation. Previously, as Deputy Manager Marketing at NBP Fund Management Limited, responsibilities included managing customer relations and addressing inquiries. With a background at Alfalah GHP Investment Management Limited, Mustafa Shah oversaw investor services and was involved in the development of various digital projects. Earlier experience includes a role at Askari Investment Management Limited, focusing on financial transaction management. Mustafa Shah holds a Master of Commerce in Banking, Corporate, Finance, and Securities Law and a Bachelor of Commerce, both from Karachi University.