Giovanni Picone

Giovanni Picone is an accomplished executive with extensive experience in the beauty industry, currently serving as Executive Vice President at ALFAPARF Milano since July 2016. Previously, Giovanni held the position of Operating Partner and Vice President at z.one concept, where significant advancements in North American distribution were achieved. Giovanni's tenure at Revlon Professional included serving as Commercial Manager, reaching 100% of purchase/sell through goals and increasing sales by 17% over the prior year. Earlier experience at Procter & Gamble involved key roles in launching direct sales initiatives and improving company positioning within the professional cosmetic sector.