Alfi
Cynthia Tellez currently serves as Chief Growth Officer at Alfi, where significant growth achievements include increasing the user base by 600% and securing 250K CAD in project funding. In addition to this role, Cynthia has acted as a Senior Consultant in grant writing for various companies since 2010, providing strategic guidance on grant applications in Peru. Previous experience includes founding a startup with Fintech Cadence and managing stakeholder relations for research grant applications at Ingeniería Biomédica PUCP-UPCH. Cynthia's academic background includes a graduate certificate in Advertising and Digital Media Management from Durham College and an Engineer's degree in Industrial Engineering from Universidad Peruana de Ciencias Aplicadas.
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Alfi
ALFI is a financial literacy program that builds trust between the financial institution and its client. ALFI increases the financial health and improves the purchase behavior of the financial institutions' present and future clients. ALFI analyses the user's current situation; takes him on a financial education journey, using gamification and behavioral economics; and leads them to buy new financial products and services.