Eduardo Purcena

Eduardo Purcena is an experienced professional in customer success and service management, currently serving as the Director of Services and Customer Success at Aliare since September 2021. Prior to this role, Eduardo held various leadership positions at Grupo SIAGRI from October 2012 to September 2021, including Director of Services and Products, where responsibilities encompassed customer journey management and satisfaction metrics (NPS). Eduardo's background also includes academic roles, such as a substitute professor at Universidade de Rio Verde, and technical banking experience at Caixa Econômica Federal. Education includes a Bachelor's degree in Accounting and an MBA in Commercial Management from FGV, complemented by executive education in business management at Fundação Dom Cabral.