Fernando Lorente Serrano

Fernando Lorente Serrano is currently the Human Resources Director for Aliaxis in Iberia, where they focus on designing and implementing HR strategies to drive growth in the SW EU region. With over 15 years of international experience across the UK, Argentina, Italy, Germany, North Africa, and Spain, they have established a strong track record in shaping high-performing cultures and implementing innovative HR practices. Previously, they held key HR leadership positions at companies such as Merck, GEFCO, and Apple, where they drove employee engagement and developed strategic initiatives for talent acquisition and retention. Fernando is known for their expertise in labor relations, policy development, and the integration of technology to improve HR processes.