Nayoung Abby Lee

Nayoung Abby Lee is an accomplished professional currently serving as the Senior User Growth Product Strategy & Operation Manager at AliExpress Korea, having joined Alibaba Group in December 2020. In this role, Nayoung has been instrumental in elevating AliExpress's market position in Korea from the 8th to the 2nd most popular e-commerce platform, orchestrating significant initiatives such as the largest annual sales event and forging partnerships with influencers for fashion creator shops. Previous experience includes a position at KEB Hana Card as an Associate Global Payment Business Developer, where Nayoung led projects related to WeChat Pay and PCI-DSS compliance and developed market strategies for Vietnam's credit loan market. Nayoung holds a Master's degree in Information Management from KAIST and a Bachelor's degree in English Literature & Language with a minor in Economics from Seoul National University.