Owais Ashraf

Owais Ashraf is an accomplished professional with extensive experience in marketing and product management. Currently serving as Category Lead at Alibaba Group since August 2022, Owais is responsible for driving category business and managing global reporting of P&L and key performance indicators. As a Category Specialist, Owais successfully launched five private label brands in various sectors and managed the end-to-end process for over 5,000 products. Prior experience includes a role as Project Associate at L'Oréal, where Owais led major projects for the Elvive hair care category and trained sales teams. Earlier work as a Marketing Intern at Daraz involved launching an online platform for female sellers. Owais has demonstrated leadership skills as President of the IBA Marketing Club and has completed a Bachelor’s degree in Business Administration and Management from the Institute of Business Administration.