Pasha C. (PC)

Vice President Global Business Development And Strategy at Alice And Olivia

Pasha C. has a diverse and extensive work experience in the fashion industry. Starting in 2008, Pasha worked as a Manager at Accenture, specializing in the Apparel and Footwear industry. From 2017 to 2018, Pasha served as the Director of Strategy and Innovation at Macy's, specifically focusing on Macy's Private Brands and Merchandising. In 2019, Pasha held multiple roles, including Senior Director of North America Business Development at Ralph Lauren and Head of Global Operations at DVF (Diane von Furstenberg). In 2020, Pasha worked as a Producer and Head of Marketing and Business Development at Fern Mallis LLC. Pasha also served as an Advisory Board member at Alante Capital in 2019. Currently, Pasha holds the position of Vice President of Global Business Development and Strategy at alice + olivia. Pasha has also worked as an Independent Consultant, assisting fashion brands in achieving digital innovation and creating profitable digital-first business models.

Pasha (PC) C. pursued higher education from 2004 to 2008 at Georgetown University, where they obtained a Bachelor of Science (B.S.) degree. Their studies encompassed International Business, Finance, and Psychology.

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  • Vice President Global Business Development And Strategy

    2022 - present

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