Maria Angelica Rodriguez

Maria Angelica Rodriguez is a seasoned professional with extensive experience in consumer knowledge and category innovation within the personal care sector. Currently serving as Senior Consumer Knowledge Manager for Personal Care at Alicorp since April 2023, Maria Angelica is responsible for leading the consumer insights team, driving innovation through market and consumer analysis. Previously, Maria Angelica worked at Belcorp from June 2016 to April 2023, where roles included Category Innovation Manager for Skin & Personal Care and Face Care, achieving notable success in product development and market launches. Early career experience includes a position as Director of Key Accounts at Grupo CCR, where significant sales growth was accomplished, and earlier roles focused on market analysis and innovation at Belcorp. Maria Angelica holds an Engineer’s Degree in Industrial Engineering from Pontificia Universidad Javeriana and two master's degrees in Marketing from ESIC Business & Marketing School and Universidad ESAN.