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Adrienne B.

Associate Director, Digital Marketing Platforms

Adrienne B. serves as the Associate Director of Digital Marketing Platforms at Align Technology since June 2021. Previously, Adrienne was the Manager of Digital Marketing Operations at Thermo Fisher Scientific, where notable achievements included a 143% year-over-year increase in sales-ready leads from the web channel and a 91% increase in leads from paid search while significantly reducing cost per acquisition. Earlier roles included Group Manager and Vice-President at Truist, leading marketing technology initiatives and achieving a remarkable revenue growth of 305%. Adrienne's extensive career features positions at Microsoft, ChannelAdvisor, Adobe, Verizon Business, and NeuStar, with a strong focus on digital marketing and analytics. Education includes a B.A. in International Studies and French from Bowling Green State University, an Executive Certificate in Product Strategy from Northwestern University, and an Executive Certificate in Marketing Strategy from Cornell University.

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