Alicia Buznego Bauer

Alicia Buznego Bauer is a seasoned digital marketing professional with extensive experience in leading digital communications and campaign strategies across various high-profile brands. Currently serving as a Senior Digital Campaign Manager at Align Technology since April 2022, Alicia previously held significant roles at Henkel as Global Digital Marketing Manager and Global Digital & Social Media Manager for the SYOSS brand. Alicia's earlier experience includes strategic social media management for Maybelline New York at L'Oréal, where responsibilities encompassed content development and performance analysis. With a Master of Arts in Management and a Bachelor of Arts in Global Brand & Fashion Management from the International School of Management in Germany, Alicia brings a strong academic foundation coupled with practical marketing expertise.