Iliyana Garcheva

Iliyana Garcheva is a seasoned marketing professional with extensive experience in product and brand management across diverse regions, including EMEA and the Americas. Currently serving as a Senior Product Manager at Align Technology since February 2022, Iliyana has previously held roles as a Senior Brand Manager in the orthodontic channel, and as a Regional Brand Manager for Voltaren at GSK, where strategic business initiatives were developed across 32 markets in Central and Eastern Europe. Prior to GSK, Iliyana worked as a Marketing Manager at Philips, overseeing product launches and marketing campaigns, and as a Digital Marketing Manager and Analyst at METRO Cash & Carry Bulgaria, where digital strategies and campaigns were effectively executed. Iliyana holds a Master's degree in Marketing and Advertising Management from the University of National and World Economy, complementing a Bachelor's degree in Public Relations/Image Management from Sofia University St. Kliment Ohridski.