Zoë Hartsfield

Zoë Hartsfield is an accomplished brand strategist and marketing professional with extensive experience across various roles in brand strategy, influencer marketing, and demand generation. Currently serving as a Brand Strategist at Slate and as a Strategic Advisor at Warmly, Hartsfield has a strong focus on maximizing marketing ROI and automating conversions for businesses. Previous positions include Senior Manager of Product Evangelism and Video Content Strategy at Apollo.io, where Hartsfield managed the company's YouTube channel and spearheaded B2B influencer marketing initiatives. As the Owner of The Little Ghost, Hartsfield provides influencer marketing and brand consulting services. With a background in community management and sales training, Hartsfield has demonstrated a consistent ability to drive brand awareness, enhance community engagement, and generate significant pipeline growth across multiple organizations. Hartsfield holds a Bachelor of Science in Business Administration with a concentration in Economics from Liberty University.