AlignICP
Eric Wittlake is a seasoned marketing professional with extensive experience in strategic marketing and analytics. Currently serving as Sr Director of Strategic Marketing Initiatives and Sr Director of Category and Product Marketing at 6sense since January 2021, Eric also holds the position of Strategic Advisor at Align Software. Prior experience includes roles as Sr Director at Gartner, Sr Director, Analyst at TOPO, and a B2B Digital Marketing Consultant. Eric's background encompasses key leadership positions at Babcock & Jenkins and Media Contacts, where contributions involved the establishment of marketing analytics practices and the development of innovative analytics solutions. Educational credentials include a Bachelor of Arts in Economics and Mathematics from Colby College.
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AlignICP
AlignICP is a SaaS company focusing on helping companies better understand their Ideal Customer Profile (ICP) and Buyer Personas. Our mission is to help B2B marketers operationalize their ideal customer profiles to improve demand generation campaigns.