Peng Yufeng

Peng Yufeng currently serves as the Integrated Marketing Director at Alipay since March 2020, where responsibilities include developing and implementing marketing strategies to drive payment growth in China's market, along with overseeing major integrated campaigns. Before this role, Peng held positions such as Marketing Manager at JD Group and Digital Planning Director at Bolaa. Additionally, Peng was involved as a China Delegate for the Alibaba Digital Disruption Think Tank and worked as a Senior Account Executive at Tianlian Advertising, managing various integrated marketing communication strategies for notable clients. Early career experience includes a Digital Marketing Executive role at Qumin and volunteer work with AIESEC. Peng holds a Master of Science in Marketing from the University of Exeter.