Alka Group RO
Raluca Bies-Haffner has extensive experience in marketing, with a focus on brand management and strategy. Raluca started their career as a Brand Manager at Unilever South Central Europe in 1996. Raluca then joined Danone Romania PDPA in 2000, where they held roles as Senior Brand Manager and later as Marketing Manager. From 2004 to 2006, they worked as an International Marketing Manager at Group Danone in Paris and Barcelona, where they were responsible for developing marketing strategies for international brands and coordinating central projects. Following this, they served as Marketing Manager at Danone Romania PDPA from 2006 to 2007. Raluca then joined World Vision Romania as a Marketing Director from 2010 to 2011. Raluca continued their career as a Marketing Consultant at Sigma Bleyzer from 2011 to 2017. Raluca'smost recent role is as a Marketing Director at COVALACT since 2018 and Alka Group RO since 2019.
Raluca Bies-Haffner attended Academia de Studii Economice din București from 1987 to 1992, where they studied Management. Prior to this, they also attended Colegiul Sf Sava - Bucuresti, although specific dates and areas of study are unknown.
Alka Group RO
Founded in 1994 as a family business, Alka Co. was the first local coffee processor, through a direct investment of several millions euros. When other additional production and distribution companies were established, Alka Group was born. After almost two decades of continuous investments amounting tens of millions euros, Alka Group is one of the leading FMCG players in the region. Nowadays, the Group is specialized in producing biscuits, cakes, coffee, wafers and savoury snacks. Alka Group success is based on integrating our mission, vision and values in our daily work. Innovation is a key element of Alka Group's development strategy, whether it regards new products, recipes, flavours, packaging, selling activities and communication. Alka Group constantly invests in tech development and also in knowing, understanding and anticipating market needs and tastes. Thus, Alka Group always manages to pleasantly surprise consumers. Alka Group includes the following brands - Alfers, Toortitzi (Elephant for export), Prajitura casei (Home cake for export), Biscuiții casei, Covrigeii casei, DR. Krantz, Stretto, Gold Mocca.