Borja Lorenzo

Borja Lorenzo has a diverse work experience spanning multiple roles and companies. Borja is currently the Marketing Director / New Business & Communication at Alkemy enabling evolution, where they have been working since December 2021. Prior to this role, they served as the Strategy Director / Marketing & Communication at the same company from January 2019 to December 2021, leading the expansion of Alkemy Iberia and working with notable brands such as P&G, Repsol, Real Madrid, Parques Reunidos, and Openbank.

Before joining Alkemy, Borja worked at IAB as a Teacher & Speaker of the IAB's Networks Committee, contributing to the study on the activity and impact of the top 100 brands in Spain. Borja started this role in September 2016 and their tenure is ongoing.

Borja's previous experience also includes working at Grupo Ontwice as the Strategy Consultant Director from January 2016 to January 2019. In this role, they led the Strategy & Content Team and contributed to achieving the best results in the history of the company. Prior to this, they served as a Strategic Planner Supervisor and Digital & Content Planner at ONTWICE, where they coordinated and implemented brand strategies and won several awards, including a Gold at Premios Eficacia for the best commercial communication campaign.

Earlier in their career, Borja worked as a Digital Business Consultant / Healthcare at Mobile Marketing Consulting, S.L. from October 2011 to June 2013. Borja was involved in developing an innovative application for connecting doctors and patients and worked on the Valencia CF App. Borja also worked as a Marketing Events Coordinator B2B at ivents, organizing incentive events for foreign entrepreneurs, and as a Strategic Planning professional at V&F Marketing.

Overall, Borja Lorenzo has a strong background in marketing, strategy, and communication, with experience working with renowned brands and achieving notable results throughout their career.

Borja Lorenzo began their education in 2008 at ESIC Business & Marketing School, where they pursued a degree in Licenciatura en Marketing, Publicidad y Relaciones Públicas. This program lasted from 2008 to 2013. In 2019, Borja enrolled at ThePower Business School, where they completed a degree in The Power MBA, specializing in Business Expert - Administración y Dirección de Empresas. Concurrently, in the same year, they also pursued a degree in Digital Growth Hacking at The Valley Digital Business School, which lasted until 2020.

In 2020, Borja attended Columbia University, where they completed a Micro Master program in Marketing Analytics, which concluded in 2021. Later, in 2023, Borja pursued a specialization in Marketing Director Expert at NEXT MBA, emphasizing in Marketing Internacional.