Laura van Wauwe

Laura Van Wauwe is an experienced professional in the fields of eCommerce, digital marketing, and education. Currently serving as a Lecturer at Thomas More-hogeschool, Laura is responsible for courses in Digital Marcomm Tools, eCommerce, and Visual Storytelling, the latter of which was developed by Laura. As the eRetail Manager at Alken-Maes, Laura focuses on enhancing the company's eCommerce presence in Belgium, striving to position the brand as a category leader. Laura also holds a lecturer position at Karel de Grote Hogeschool, teaching Digital Business. Previously, Laura worked at Duvel Moortgat as Digital CX & Media Manager and eCommerce Manager, where responsibilities included strategy, planning, and overseeing customer experiences across multiple webshops. Laura's career also includes roles at VF Corporation, contributing to the eCommerce strategies for brands like Eastpak and Kipling. Educational qualifications include a Master of Science in Organisation & Management from the University of Antwerp and a Bachelor of Business Administration with a focus on Marketing.