Wim van Den Heuvel

Wim Van den Heuvel is a seasoned professional with extensive experience in account management, trade marketing, and business development, currently serving as Key Account Manager for Out of Home and Strategic Wholesalers at Alken-Maes since October 2012. With a strong background in developing commercial strategies and conducting in-depth market analysis, Wim has contributed to both client-focused and consumer-driven initiatives. Previous roles at Alken-Maes include Trade Marketing Manager, Business Development Manager, Sales Customer Care Manager, and Business Analyst, all of which involved leveraging data-driven approaches for growth and operational efficiency. Prior experience includes a role as Junior Auditor at PwC Luxembourg, Operations Manager at Academics for Companies, and contributions to launching Sagio.be. Wim holds a Master of Science in Business Economics and a Bachelor of Science in Applied Economics from KU Leuven.