Alken-Maes
Wim Van den Heuvel is a seasoned professional with extensive experience in account management, trade marketing, and business development, currently serving as Key Account Manager for Out of Home and Strategic Wholesalers at Alken-Maes since October 2012. With a strong background in developing commercial strategies and conducting in-depth market analysis, Wim has contributed to both client-focused and consumer-driven initiatives. Previous roles at Alken-Maes include Trade Marketing Manager, Business Development Manager, Sales Customer Care Manager, and Business Analyst, all of which involved leveraging data-driven approaches for growth and operational efficiency. Prior experience includes a role as Junior Auditor at PwC Luxembourg, Operations Manager at Academics for Companies, and contributions to launching Sagio.be. Wim holds a Master of Science in Business Economics and a Bachelor of Science in Applied Economics from KU Leuven.
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Alken-Maes
Alken-Maes is the winning game changer on the Belgian beer market. Alken-Maes’ rich history and its continuous evolution have led to products which are strongly rooted in tradition and craftsmanship. Alken-Maes consists of three breweries, a cidrerie and a maltings plant. Together with the main shareholder, Heineken, the Alken-Maes management is developing the strategy to create value and market share growth for the second biggest brewer and runner-up in the Belgian beer market. While doing so, Alken-Maes does not lose sight of its commitments to its partners, employees and the community.