Cédric Lecaille

Cédric LECAILLE is an experienced commercial director with a strong background in retail and distribution. Since June 2017, Cédric has served as the Directeur Commercial "Grande Distribution" at ALKERN. Prior roles include Directeur Commercial Grand Public at ASSA ABLOY, where a significant restructuring of the Grande Distribution business unit occurred, and Directeur Grands Comptes at INNOVAXE, focusing on the commercial strategy for the Jardin/Outdoor business unit. Cédric's experience also encompasses positions at Trigano Jardin, Bricorama France, Poteries Lorraines, and Castorama, where responsibilities ranged from managing key accounts to developing national agreements across various retail formats. Educational qualifications include degrees in Commerce Horticole and Commercialisation de produits de jardinage from renowned institutions.