Chris Generale serves as President and Chief Administrative Officer of All My Sons Business Development Corp since September 2010, overseeing national business management, risk management, vendor negotiations, and new location planning. Previously, Chris held the roles of National President and New Agency Development President within the same organization, focusing on operations management, contract negotiations, and agency training and development. Before this, Chris was President and Real Estate Broker at Southern States Realty Co. from 1992 to April 2017, specializing in real estate sales and development. Additionally, Chris was CEO and President of DFW Fine Homes Group LLC from January 2002 to September 2011, managing luxury residential construction and design. Chris holds a Bachelor of Arts in Psychology from The University of Texas at Dallas, completed between 1988 and 1991.
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