Libby Hughes

Libby Hughes has a diverse work experience in the marketing and advertising industry. Libby is currently working at All Response Media as a Business Director, responsible for managing digital accounts. Prior to this, they held the position of Digital Account Director at the same company. Before joining All Response Media, Libby worked at Infectious Media as a Search Account Director. Their role involved managing search campaigns for clients. Libby also gained valuable experience at dentsu X, where they served as a PPC Director and Senior PPC Manager, overseeing pay-per-click advertising campaigns. Libby's career began at Havas Media Group, where they held multiple roles including Paid Performance Manager, Senior Paid Performance Executive, Search Executive, and Search Analyst. Their time at Havas Media Group allowed their to develop an extensive understanding of performance marketing and its various channels.

Libby Hughes completed their A Levels at Hartlepool Sixth Form College from 2008 to 2010. Libby then pursued their Bachelor of Science (B.Sc.) in Chemistry at UCL, graduating in 2013. Additionally, Libby obtained several certifications in digital marketing including Google Analytics IQ from Google in September 2015, IPA Fundamentals from the Institute of Practitioners in Advertising (IPA) in February 2015, and Double Click Search from DoubleClick in December 2014. Libby also obtained certifications in AdWords Advanced Search, AdWords Fundamentals, and Bing Ads Accreditation in June 2014, as well as Kenshoo Search Certification from Kenshoo in April 2014.