AllSaints
Pernille Hveding is an experienced professional in the wholesale and digital partnership sectors, currently serving as Senior Wholesale Manager at AllSaints since February 2015, where responsibilities include managing significant wholesale accounts and leading budgeting and forecasting efforts. Previously, Pernille held various roles including Digital Partnership Manager and Digital Concessions Manager at AllSaints, and contributed to the management of key accounts and brand relationships at Nixon and BESTSELLER. With a strong foundation in sales and customer service from early roles at fashion stores, Pernille's academic credentials include a Master of Science in Brand Management from London Metropolitan University and a Bachelor in Interaction Design from The Norwegian School of Information Technology.
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AllSaints
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Established in 1994, AllSaints is a premium British fashion house, best known for its iconic biker jackets, creating clothing and accessories for men and women. AllSaints operates within a culture of innovation and design with an independent spirit, from its East London atelier to the in-house design and construction of AllSaints' digital and physical stores.