Claudia Ghinfanti

Claudia Ghinfanti is an accomplished marketing professional with extensive experience in the insurance and telecommunications industries. As the Head of Marketing & Communication at Alleanza Assicurazioni since September 2015, Claudia specializes in marketing intelligence, CRM, trade marketing, and digital customer engagement, playing a pivotal role in the group's digitalization efforts. Prior to this, Claudia held the position of Head of Brand, Advertising & Digital at Generali Italia, where significant contributions included shaping the digital strategy and successfully integrating multiple brands. Additional experience encompasses leadership roles at Allianz Italia, Three, and Vodafone, where Claudia notably initiated customer acquisition strategies and loyalty programs. Claudia holds a degree in Economics and Management from Luiss Guido Carli University.