Rachel Carlson

Rachel Carlson is an experienced marketing professional with a focus on social media strategy, content creation, and community engagement. As the Content Manager at Pittsburgh International Airport, Rachel has implemented a marketing department content calendar and developed comprehensive social media strategies while tracking analytics to optimize performance. Previously, as Marketing and Social Media Director at Grandpa Joe’s Candy Shop, Rachel created promotional calendars, established brand guidelines, and achieved significant growth in social media engagement across multiple platforms. Additional experience includes roles as Community Marketing Manager at Roadpass Digital and Senior Community Director at Yelp, where Rachel successfully managed community initiatives and marketing campaigns. Rachel holds a Bachelor of Arts in Journalism from Point Park University.