Eric R.

Eric R. is a seasoned marketing professional with extensive experience in digital marketing and demand generation across various organizations. In the current role as Platform Manager at Allegion since January 2023, Eric R. applies strategic expertise developed during previous positions, including Global Paid Media Manager and Digital Marketing Manager at Genesys, where responsibilities encompassed lead generation, budget management, and campaign execution for multiple regions. Eric R.'s background also includes roles as Digital Marketing Specialist at both Genesys | Interactive Intelligence and IMAVEX, where a focus on optimizing both paid and organic channels was key. Eric R. began a career in digital marketing as a Content Curator for AMP Media and has foundational experience as a Market Research Intern at Orbis Education. Eric R. holds a Bachelor of Science degree in Business Administration and Philosophy from Ball State University.