Mark Smith

Mark Smith, MBA, IPC, serves as the Market Research Manager at Allegis Group, where responsibilities include leading primary and secondary research in product development to inform marketing strategies and competitive insights. Previously, Mark Smith spent over a decade at Valpak, ascending through roles from Client Research Analyst to Research Services Manager, managing teams and executing extensive market analysis that contributed significantly to annual revenues and supported major brands. Mark Smith holds a Master of Business Administration in Marketing Management from the Naveen Jindal School of Management at UT Dallas and a Bachelor of Business Administration in Business Information Systems from Mississippi State University.