Simon Cousins

Simon Cousins has a long and varied work experience. In 1988, they founded and led Realware Systems, a high-end publishing technology pioneer, until its sale. In 1999, they joined Lavender, a multi "Agency of the Year" award-winning DM agency, as the Director of Emerging Technologies, leading technology and digital marketing and communications strategy and managing the web development team's efforts. In 2001, they became the Chief Operating Officer for the Australian peak industry body, the Australian Internet Industry Association, where they were responsible for strategic direction and advisory, general management, technology, policy development, HR and industry & government relations. In 2002, they became the Director of Online Publishing for the People's Government of Beijing Muncipality Information Office. In 2003, they founded and led the Illuminant portfolio of companies in Hong Kong, China and the United States, serving as creative director for Illuminant PR & strategic communications, visual & digital communications, and branding & corporate identity practices. In 2013, Illuminant Partners rebranded as Allegravita, where they became the CEO, leading Allegravita in the United States and China, and serving as creative director for Allegravita's PR & strategic communications, visual & digital communications, and branding & corporate identity practices. In 2018, they became the Chief Executive Officer of Physics Skateboarding NYC, a company they raised by entrepreneurial parents to bring innovation to the skateboarding equipment world. In 2020, they were invited by Allegravita's long-term client ADX Labs to establish the Minneapolis-based company's first-ever corporate marketing and communications department, in advance of ADX's plan to prepare for a NASDAQ listing. As CMO and CCO, Simon built and led a team comprising of skilled marketers, communicators and journalists and served in the company's C-suite, advising the CEO and founder. Simon also held a CMO (on contract from Allegravita) role at TLD Registry Ltd.

Simon Cousins holds a Bachelor of Arts in Marketing/Marketing Management, General from Swinburne University of Technology. Additionally, they are a Member of the American Marketing Association and Public Relations Society of America (PRSA) NYC Chapters.