Allegrini Winery
Roberta Surini is an experienced Marketing and Communication professional with over 15 years in the industry. Currently serving as the Marketing & Communication Director at Allegrini Wines since January 2023, Roberta specializes in brand positioning and market analysis, leveraging extensive media and market relationships. Previous roles include Marketing Communication Manager at Masottina and Montelvini, where Roberta executed rebranding initiatives and developed long-term marketing strategies. Additionally, Roberta held positions at Vranken Pommery Italia, TMT Emozioni, AB Comunicazioni, and Poltrona Frau Group, managing diverse marketing communications, events, and public relations. Roberta holds multiple degrees from IULM University and continues to enhance expertise through ongoing education in wine and spirit studies.
This person is not in any teams
Allegrini Winery
Allegrini is the leading producer in the Valpolicella Classica area and one of the most highly acclaimed wineries in Italy and throughout the world. The family’s roots in Valpolicella date back to the 16th century. Today the winery consists of 150 hectares, set amongst the rolling hills of the ‘Classica’ appellation. All wines produced under the Allegrini label are produced exclusively from these estate vineyards. Through research and experimentation over the years, Allegrini has introduced radical innovations in the vineyards, in the grape drying process and in the cellar, with the objective of enhancing the intrinsic quality of Valpolicella. An ability to keep abreast of market trends, together with the family’s desire to maximize their vineyards’ unique potential, has given rise to a range of soft, sensual wines such as Palazzo della Torre, La Grola, La Poja, and Amarone – all of which form part of the illustrious history of Valpolicella Classica.