Zachary Byron

Zachary Byron currently serves as Senior Manager of Marketing Operations at Allegro MicroSystems, where responsibilities include leading the Enterprise Productivity workstream on the CEO’s Digital Transformation Council, resulting in the identification of 77 opportunities for cost savings and efficiency gains. Previously, Zachary held the position of Marketing Operations Manager at BigBear.ai, focusing on rebuilding the commercial Salesforce and Pardot instance and architecting a Demand Generation Funnel. At Brightcove, Zachary developed a lead source strategy and was recognized with the CEO Team Recognition Award for enhancing campaign response data. Prior experience at Plex Systems, Inc. encompassed roles as Marketing Technology Specialist and Marketing Automation Coordinator, where significant contributions included increasing marketing sourced new logo deals and executing integrated marketing campaigns. Zachary holds a Master of Business Administration in Information Systems Management from Wayne State University and a Bachelor of Science in Marketing from Oakland University.