Magdalena Mieszawska

Magdalena Mieszawska is a seasoned marketing professional with extensive experience in trade and brand marketing, currently serving as Senior Manager of Group Trade Marketing at Allegro since June 2019. Responsibilities include optimizing trade campaigns through data-driven strategies, managing a significant portion of the ATL budget, and collaborating with cross-functional teams to ensure alignment with brand objectives. Previous roles at Allegro and Lidl Polska have strengthened skills in campaign planning, media strategy development, team management, and performance analysis. Magdalena holds a Master’s degree in Media Management from Jagiellonian University and multiple relevant certifications.