Vivek Tomar is an experienced marketing professional with a strong background in growth and brand strategy. Currently serving in the Marketing | Growth and Brand role at ALLEN since May 2024, Vivek previously held the position of Senior General Manager of Marketing at Aakash Educational Services Limited, contributing to India's leading test prep company for entrance exams from December 2020 to May 2024. Prior roles include Associate Director of Brand and Growth Marketing at Snapdeal, where Vivek led digital marketing and multi-channel campaigns from June 2018 to December 2020, and Head of Digital Media Planning at Lendingkart for a year. Earlier experience at Snapdeal involved managing social media and brand campaigns. Vivek's career began at Publicis Groupe, where expertise in brand management and media planning was developed across various brands. Vivek holds an MBA from the Indian Institute of Management, Lucknow, and a BTech in Electronics and Communications Engineering from Guru Gobind Singh Indraprastha University.