Lars Hvinden is an experienced advertising and sales professional currently serving as a Strategisk Konsernkundeansvarlig at Aller Media Norway since December 2022, where responsibilities include managing major advertisers and aligning their advertising needs with solutions for mutual growth. As a Board Member at Mediaforum since May 2023, Lars chairs several prestigious awards. Previous roles include Head of Agency & Programmatic Development at Schibsted, Digital Sales Manager at Discovery Inc, and Founder/Ad Tech Specialist at Hvinden Consulting. Lars has a proven track record in programmatic advertising, sales development, and strategic account management, with notable achievements across various media firms, including Aller Media A/S and Dagbladet. Educational credentials include a Bachelor in Marketing Communication from BI Norwegian Business School.