Laura Staves

Laura Staves is an accomplished marketing professional with extensive experience in the beauty and skincare industry. Currently serving as the Director and Head of Consumer/Customer Marketing for SkinMedica® at Allergan Aesthetics, Laura is responsible for developing and executing comprehensive marketing strategies to enhance brand distribution and sales. Previously, Laura held the position of Brand President at Creative Beauty, Inc., where the launch of the sustainable beauty brand Pley Beauty™ by Peyton List was achieved. Other notable roles include Senior Vice President of Marketing & Sales at The Route Beauty, General Manager at EM Cosmetics under ipsy, and Senior Director of US Marketing at Dermalogica. Laura’s career started with roles in product management and marketing at various companies, including Obagi, Taco Bell, and Kinerase Skincare. An alumnus of the University of Southern California, Laura holds both a Bachelor of Science in Marketing and an MBA in Marketing.