Jake Ferguson

Jake Ferguson has a diverse work experience spanning various industries. Jake started their career as a Marketing Intern at Christian Community Fair, where they developed cold calling skills and raised funds through raffle ticket sales. Jake then worked as a Supervisor and Machine Operator at Ferguson Brothers Excavating, where they trained and managed a crew, estimated project costs, and delivered excellent customer service.

Jake later joined Epicor Software Corp as a Business Development Representative, responsible for generating leads and building rapport with prospects. Jake took the initiative to learn about Epicor's Human Capital Management (HCM) SaaS product to enhance conversations with potential buyers.

At Fision, Jake worked as a Digital Marketing Specialist, crafting key messaging, blog articles, and social media posts for a B2B audience. Jake also managed industry-specific email marketing campaigns using Fision's software and supported the sales and marketing team with industry research.

Jake's experience at Monopoint Media involved managing and producing projects for GearJunkie, a marketing agency. Jake communicated with clients, set goals, gathered assets, assigned deliverables, and managed deadlines.

At GearJunkie, Jake held multiple roles, including Assistant Editor, Marketing Project Manager, and Content Commerce Manager. Jake conducted product testing, wrote authentic reviews, managed projects and campaigns, and led a team to exceed revenue growth targets. Their achievements included launching and growing GearJunkie's affiliate marketing program and being recognized as AvantLink's top content affiliate.

Currently, Jake is the Marketing Director at Lola Digital Media, following their acquisition of GearJunkie. In this role, they oversee and supports the affiliate marketing strategy for 12 websites. Jake implemented an 80/20 link strategy that increased reader conversion rates, minimized staff hours, and strengthened relationships with key outdoor brands.

Prior to their professional career, Jake served as a USASA Certified Freestyle Snowboarding Coach at The G Team Snowboarding Team. Jake motivated and trained young riders for local and national competitions, helping them progress and achieve their goals.

Overall, Jake Ferguson has a strong background in marketing, project management, content creation, and team leadership across various industries.

Jake Ferguson attended Bethel University from 2007 to 2011, where they pursued a degree in Business with a focus on Marketing and Entrepreneurship. Jake successfully completed their BA in marketing and entrepreneurship during this period. In 2009, Jake had an international experience at Bethel University, although the specific details of this experience and any degree obtained are unknown. Before attending university, Jake Ferguson completed their high school education at Jefferson High School from 2004 to 2007.