JY

Jae Yim

Director of Marketing at Allheart

Jae Yim has over 20 years of experience in the eCommerce and marketing industry. Jae began their career in 1998 as an Experienced Consultant at Andersen Consulting, where they installed and configured Microsoft NT 4.0 Server and Microsoft SQL Server 6.5. Later that year, they joined Cooking.com as Director of Marketing/Ecommerce, where they skyrocketed the email database by 300% and augmented brand awareness and sales. Jae also ran ecommerce sites for Starbucks, Food Network, Betty Crocker & Pillsbury, and boosted revenue by 300%. In 2010, they became the Director of Ecommerce at NTELOS, and in 2012 they became the Director of Ecommerce at White Cap Construction Supply, where they conceptualized the overall design and customer experience of the new Whitecap.com website. In 2013, they joined New Vitality as VP, eCommerce, where they were responsible for the complete breadth of the company's consumer-facing web sites and mobile initiatives. Finally, in 2014, they joined allheart as Director of Marketing.

Jae Yim earned a BA in Computer Science from UC San Diego between 1988 and 1993. Jae then went on to earn an MBA in Business Administration from San Diego State University between 1994 and 1998.

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Timeline

  • Director of Marketing

    November, 2014 - present