Geraldo Obach

Geraldo Obach is a seasoned professional in e-commerce and marketplace management with a focus on the Audio/Video/Entertainment industry. Currently serving as the Director of Internet Marketplaces at DirectToU / Alliance Entertainment since December 2014, Geraldo leads the development of e-commerce strategies across major US marketplaces, enhancing operational efficiency and diversifying market presence. Previous experience includes roles at Super D, where responsibilities spanned from Internet Retail Manager to Market Research Analyst, emphasizing marketplace strategy development, customer service automation, and sales optimization. With educational qualifications that include an MBA in Finance from Cal State Fullerton and multiple Bachelor's degrees from the University of Wisconsin-Whitewater, Geraldo combines extensive industry expertise with a strong academic background.