Rachal Pichette

Rachal Pichette serves as Vice President of Marketing and Communications where she oversees the organization’s digital and conventional marketing, media relations, and storytelling efforts to drive brand awareness and programmatic success. Rachal is a senior marketing strategist experienced in working alongside corporate and nonprofit leaders to develop and execute impactful growth marketing initiatives.

Prior to Healthier Generation, Rachal was the vice president of brand development for the United Service Organizations (USO) where she was responsible for helping to advance the public's recognition of, admiration for, and loyalty to the USO brand through strategic message development and brand positioning. She led the organization's story development, digital marketing, graphic design, and editorial teams and played an active role in helping foster and grow corporate partnerships.

Rachal currently volunteers for Preservation Austin, a local nonprofit organization dedicated to promoting the city's diverse cultural heritage through the preservation of historic places. She is also a member of the Daughters of the American Revolution and has served as a volunteer for several other military and veterans’ charities, including Blue Star Moms and the New England Center, and Home for Veterans.

Rachal has her bachelor of science in business administration (marketing) from Sonoma State University in California. She received her master's in public administration (nonprofit organizational management) from Suffolk University and a certificate in fundraising management from Boston University's Metropolitan College, both in Massachusetts.