John Balman

John Balman is an accomplished professional in the field of business development and sales, currently serving as the Director of Business Development for Europe at Alliance Laundry Systems since September 2006. In this role, John oversees the creation and implementation of business solutions for new and existing customers, managing company-owned sales branches across Europe. Prior positions at Alliance include Senior Director of Sales for Europe, where John was responsible for multiple brands and managing branch offices, and Regional Director for Sales EMEA, handling sales and marketing for commercial laundry products in a wide territory. Prior experience at Ipso-LSG NV involved overseeing intercompany sales and export management across Asia Pacific and the USA, alongside establishing distributor networks. Educational qualifications include a MAP from INSEAD and a degree from HOGENT.