RB

Richard Baazi

SVP, Strategy & Innovation at Alliance Laundry System

Richard has built an impressive track record of knowing how to identify and deeply understand customer needs, then build a comprehensive strategy to meet those needs and exceed customer expectations. He is experienced at leading global teams and serving diverse and varied customers. In his role as Vice President, Product and Technology Strategy, Richard is charged with creating a culture of innovation and accelerating the ability to deliver new products and the next generation of digital offerings.


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