Alliance of Beverage Licensees (ABLE BC)
Jeff Guignard is currently the Executive Director at ABLE BC, where Jeff advocates for liquor issues affecting various establishments in British Columbia. Prior to this role, Jeff served as Chief of Staff at the Parliament of Canada and held various positions within the organization from 2005 to 2011. Jeff also worked as a freelance writer and editor and served as Executive Editor at The Silhouette. Jeff holds a BA in English and Comparative Literature from McMaster University.
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Alliance of Beverage Licensees (ABLE BC)
BC’s Alliance of Beverage Licensees (ABLE BC) is the leading advocate for BC's private liquor and cannabis industry. We work hard every day to: Educate & empower business owners: We provide expert guidance to navigate an evolving regulatory landscape, connect our members with leading industry professionals, and offer a library of free resources to help you run your business. We’re invested in our members' success. Work in solidarity with industry partners: ABLE BC fosters strong, cooperative relationships with industry partners and experts. We have built a supportive community of advocates who amplify our message and work together to build an environment for growth and prosperity. Present a united voice, and make a strong impact: ABLE BC is a relentless advocate for business owners in the private liquor and cannabis industries. We give our members a powerful seat at the table, ensuring concerns are heard and addressed by government. Our reputation comes from fifty years of success in securing business-friendly policy wins. Protect your investments: An investment in ABLE BC is an investment in your business. We are dedicated to safeguarding your investments in the private liquor and cannabis industries. We advocate tirelessly for policies that reduce risks and relieve financial pressure, ensuring your business thrives. Join us, and let's secure a prosperous future together.