Likivi Friedman

Likivi Friedman is an experienced marketing analytics professional currently serving as a Marketing Analytics Specialist at Alliant Credit Union since March 2020. Previously, Likivi held the position of Senior Analyst for Business Analytics and Loyalty Insights at Sears Holdings Corporation from November 2017 to February 2020. Early career roles include Supervisor of Marketing Sciences at OMD USA and various positions at Starcom MediaVest Group, including Manager and Senior Analyst. Likivi began a career in research as a Research Analyst at Q Interactive from December 2007 to March 2011. Educational qualifications include a Master of Business Administration (MBA) with a focus on Management Information Systems from DePaul University and a Bachelor of Science (BS) in Finance from the University of Maryland.