Anian Haager has a diverse work experience spanning multiple industries. Anian is currently working as the Chief Product Officer at Allianz Direct, where they oversee product development for BMP Motor Retail. Prior to this role, they served as the Chief Transformation Officer and CMO at Allianz Direct, focusing on driving organizational change and leading marketing strategies. Before joining Allianz Direct, Anian held various positions at Allianz, including Head of Product Design and Optimization and Digital Analytics Strategist. Anian also worked at Allianz X as a Senior Digital Analytics Manager. In addition, Anian has experience as a Web Analytics & Usability Specialist at BSH Bosch and Siemens Home Appliances Group, a Web Analytics Consultant at contentmetrics GmbH, and a Web Analyst at Feld M GmbH. Anian started their career at VerbaVoice GmbH as an Exist Start-Up Scholarship recipient, focusing on product management.
Anian Haager pursued their M.A. in Pedagogy, Psychology, and Speech Science from Ludwig-Maximilians-Universität München during the period of 2005 to 2010.
Allianz Direct
3 followers
In 2019 we embarked on a journey, to build the ‘future of insurance’. At Allianz Direct, our mission is very simple: we want to become the most customer-oriented and efficient insurer on the market. At Allianz Direct we see ourselves as a technology company with an insurance license. With love for data and customer obsession at the core of our culture, we want to deliver an experience that really makes our customers say: “WOW, that was great!”