Begench Atayev

Begench Atayev is the Chief of Product Management & Innovation at Allianz Travel in the USA. Begench has over 9 years of experience in marketing, analytics, and optimization.

Atayev began their career at Intersections Inc., where they served as the Director of Marketing. In this role, they managed online and offline marketing channels, planned and implemented multi-million dollar branding and direct-response advertising campaigns, created and grew a successful customer upsell program, initiated and expanded a customer feedback program, and successfully worked with creative agencies and graphic designers to produce high-impact ads. Begench also built a culture of continuous testing and optimization of marketing creatives by relentlessly focusing on collecting and analyzing customer behavior data.

Atayev then joined Allianz Partners as the Director of Marketing Analytics and Optimization. In this role, they oversaw the development and implementation of analytical models to support marketing decision-making, managed a team of analysts who delivered actionable insights to support acquisition and retention efforts, and drove the development of new marketing capabilities.

Most recently, Atayev has been serving as the Vice President of Analytics and Optimization at Allianz Partners. In this role, they are responsible for leading the company’s analytical efforts to support marketing decision-making, overseeing a team of analysts who deliver actionable insights to support acquisition and retention efforts, and driving the development of new marketing capabilities.

Begench Atayev earned a Master of Business Administration - MBA from the University of South Carolina in Business Administration. They also have a certification from the Scrum Alliance in Certified Scrum Product Owner (CSPO).

Begench Atayev reports to Jeff Wright, CEO. Some of their coworkers include Rob Cavaliere - Chief Sales Officer, USA, Joe Scarpa - Chief, Business Execution & Performance, and Emily Hartman - Chief, Business Teams, USA.