Melissa Heitmann

Melissa Heitmann serves as the Head of Marketing at Allied Cycle Works, bringing extensive marketing expertise from previous roles including Global Head of Marketing at Factor Bikes and Global Marketing Manager at VOCIER. At Factor Bikes, Melissa led a comprehensive marketing strategy that encompassed digital, social, and traditional media, establishing KPIs, building a global marketing team, and managing high-profile partnerships. Prior experience includes developing digital marketing strategies at Canyon Bicycles GmbH and managing office operations and corporate travel at Sundance Institute. Melissa's diverse background, complemented by an education from The University of Georgia, Temple University, and a TEFL certification, reflects a strong foundation in marketing, operations, and bilingual communication.