Betsy Smith

Betsy Smith is a seasoned professional with extensive experience in digital media and social media strategy. As the President and founder of Allin Smith since September 2013, Betsy emphasizes innovative, audience-first approaches for client branding. Since November 2004, Betsy has also co-hosted Croncast, a successful podcast in the iTunes comedy top 50, notable for its transition from free to subscription-based content. Prior roles include serving as Senior Social Media Strategist at Flightpath, where Betsy led marketing teams and managed client accounts, and as Digital Media Strategist at G. S. Schwartz & Company Inc., developing measurable social media campaigns. Additionally, Betsy co-founded Ville.ag and contributed as a freelance blogger focused on children's products. Betsy obtained a Bachelor's degree in Sociology from the University of Wisconsin-Milwaukee, having previously attended Bradley University.