Daniel Araujo Siqueira is an experienced digital marketing and e-commerce professional, currently serving as the Digital Marketing and E-commerce Manager at Alloha Fibra since May 2021, where management of digital sales channels and lead generation operations is a primary focus. Previously, Daniel held significant roles at BTG Pactual, including Head of Growth Hacking and Head of Marketing, overseeing multidisciplinary teams and developing performance-driven marketing projects for various firms. Experience also includes positions at D/Araújo Comunicação, Isobar, EMBRATUR, and others, with a strong emphasis on data analysis, campaign management, and client acquisition strategies. Daniel holds an iMBA in Gestão de Negócios, Mercados e Projetos Interativos from Impacta Tecnologia and a Bachelor’s degree in Administração from Universidade Federal de Santa Catarina.
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