Mauricio Xavier Regua

Mauricio Xavier Regua is an accomplished professional in trade marketing and sales management with extensive experience leading teams and implementing strategic initiatives. Currently serving as Trade Marketing Coordinator at Alloha Fibra since December 2023, Mauricio oversees a team of 10 analysts and manages marketing strategies across 122 cities, achieving significant results such as the implementation of a national Trade Manual and the record restructuring of a market program. Previously, at Ambev from January 2016 to January 2023, Mauricio held various managerial roles including Sales Manager and Franchise Coordinator, earning multiple accolades for excellence in performance. Education includes a Bachelor's degree in Administration from Universidade Federal do Rio de Janeiro and a Master's degree in Business Administration, Marketing from ESPM Escola Superior de Propaganda e Marketing, scheduled to complete in August 2025.